Marco Vides

Creative DirectorArt DirectorAI Creative

Selected work

Ideas don’t stay still.

Fourteen-plus years of ideas for Honda, Acura, AT&T, Stella Artois and Morgan & Morgan.

Made for TV, feeds, walls and phones.

Lately, made with a little help from machines.

01HondaCivic Como Tú20198 films · Pre-roll + social
Stylish glasses — Stylish exhaust

01/08 Stylish glasses Stylish exhaust

Como Tú

(Like you.)

Young Latinos and the 2019 Civic have a lot in common. So every feature got a passion to match.

Case study
02HondaHispanic Heritage Month5 artists · 10 films · stickers · wallpapers

Alegría, respeto, sueños…

Espíritu Desafiante by Nataly Menjivar — from first sketch to final color.
Espíritu Desafiante Nataly Menjivar
Respeto by Katty Huertas — from first sketch to final color.
Respeto Katty Huertas
Sueños by Florencio Zavala — from first sketch to final color.
Sueños Florencio Zavala
Pasión by Eugenia Mello — from first sketch to final color.
Pasión Eugenia Mello
Alegría by Victor Melendez — from first sketch to final color.
Alegría Victor Melendez

Five Latino artists, five values Honda shares with the community. Each piece goes from sketch to final.

Case study
03AcuraWorking Mom2021Film · social · rich media · EN + ES
An Acura MDX drifts through desert dust on a closed course.

Working Mom

A luxury SUV with the soul of a supercar, pitched at the most demanding job there is. Aired in English and Spanish, set to “NMI” by Samantha Sanchez.

Instagram Stories ad for the all-new MDX.
Social · 9:16
04AT&T / YaveoSi lo tuyo es…Launch · broadcast · social · digital · email

Si lo tuyo es…

(If you like…)

Mafia & Comedies

Plot twist: you don’t have to pick. Four spots for AT&T’s Spanish-language streaming launch — plus the display, social and programmatic email that ran around them.

Banner: “Your heroes live here.”
Banner: “Your villains live here.”
Spanish launch email: “Aquí vive lo tuyo.”
Case study
05Morgan & MorganThere’s a Reason, You Wouldn’t, Power Move2025—2026Associate Creative Director · national · in-house

Morgan & Morgan — There’s a Reason, You Wouldn’t, Power Move

THERE’S A REASON.

2025 Water Fight · Ball Boy · Pro Eater · School Zone

YOU WOULDN’T.

2026 Laid Off · Babysitter

POWER MOVE.

2026 Merman

Comedy with a closing argument. National campaigns across broadcast, digital, audio and out-of-home, made by Morgan & Morgan’s in-house team — where I’m one of two associate creative directors.

06HondaMilestones2022:30 · social · 9:16

Choose your player

HR-V social: choose your player — Graduate.
HR-V social: choose your player — Musician.
HR-V social: choose your player — Hikers.

Life’s milestones, framed as levels: a :30 where grad school, a music career and a first home float into view — and a social series that lets you pick who you are.

A driver's glasses reflect a floating “Save for a home” milestone.
Milestones :30 — Unlock the next level.
07Stella ArtoisThe Life Artois2021Illustrated campaign · West Coast communities

The Life Artois

One glass, many traditions.

Case study
08AcuraCultura Shift2022Launch film · social
A red Integra under neon on a night street.

Cultura

Collage: tacos over tile against a pink sunset with palm trees.

The Integra came back, so we took it to the neighborhood — street signs, dominoes, neon and a DJ crew.

Case study
09AcuraLess Talk Más CulturaArtist collaboration · GIPHY stickers

Less talk.Más cultura.

Illustration by @rafalejandro_g: a collage heart of Latino culture — guitars, flowers, masks, records.

One illustration by @rafalejandro_g, many cultures. Plus GIPHY stickers so people could post their own heritage pride.

Case study
10OrciOrci Agency RebrandIdentity · presentation · photography · social · space
The Orci mark cycling over textures: knit, marble, sprinkles, leaves.

Orci

Agency rebrand

A family-owned agency, founded in 1986, going from stale and corporate to relatable and cool. Brighter colors, a streamlined mark, and a system carried all the way to the walls.

Case study
Orci business cards on wood against red.
Social post: a pool float shaped like the Orci mark.
3D render: floating Orci rings.
Office mural in the new palette.

Index

10 projects
  1. 01Civic Como TúHonda2019
  2. 02Hispanic Heritage MonthHonda
  3. 03Working MomAcura2021
  4. 04Si lo tuyo es…AT&T / Yaveo
  5. 05There’s a ReasonMorgan & Morgan2025—2026
  6. 06MilestonesHonda2022
  7. 07The Life ArtoisStella Artois2021
  8. 08Cultura ShiftAcura2022
  9. 09Less Talk Más CulturaAcura
  10. 10Orci Agency RebrandOrci
Founder, Creative DirectorIndependent AI creative studio. Los Angeles.

neue school

An AI creative studio.

I founded Neue School, an independent AI creative studio in Los Angeles. We make films, visuals and experiences powered by imagination and AI.

“Great creative doesn’t start with technology. It starts with an idea.”

What the studio does

  1. 01AI video production
  2. 02Creative & campaigns
  3. 03AI imagery & design
  4. 04Digital experiences
  5. 05AI consulting & training
Selected studio films06 films

Old school thinking.New school tools.

Side effects

Loops, stickers, renders, process and prototypes — the pieces between the pieces. Where the next idea usually starts.

Enter the lab
One mark, any surface
Atrévete a soñar
Gold standard
Sketch → final
Sí se puede
Choose your player
Heat wave
Light suit
Calaveras
Tacos at sunset
Rings
Cheers, looped

Playground

Drag. Throw. Stack. Pinch to turn and scale.